95% of southern end-buyers plan to increase or maintain their spend on promotional products in the next year.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on end-buyers in the South, the third of four regions throughout the United States.

According to Census data, about 130 million people live in the South, making it the most populated region of the U.S. Top industries include healthcare, retail and manufacturing, and emerging industries are aerospace, film and urban farming.

According to ASI’s 2023 Ad Impressions study, the five most influential promo products for consumers in the South are outerwear, performance wear, polo shirts, writing instruments and health and safety products. New 2024 end-buyer research shows that when purchasing promo, South end-buyers are slightly more likely to buy T-shirts and buttons/lanyards than other regions.